One of the secrets to running a successful ecommerce store is having a user-friendly theme. Don’t get me wrong, while you will have to ensure your product is top-notch; you also want visitors to become regular customers. For this to be possible, you would have to pay close attention to the theme you use for your shopping site. It will help if you put yourself in the shoes of your customers and examine whether you will be interested in shopping at your store. While it can be tempting to go big on design, experts believe a simple ecommerce shop theme converts more than the complex ones.
But when it comes to finding the right theme for an online shopping business, you want to consider the following criteria.
Research
There is nothing you won’t find online, and with a little research, you could discover some of the best themes for your site. You can ask around in social media hangout groups or your tech-savvy friends if you know any. Chances are they may have a few recommendations for you. If you do your research, you will be quick to find that there are numerous options at your disposal. But there is an easy way to narrow down your options to a couple at most.
Steal It
Now before you go dialing 911, you won’t require a gun and ski mask to steal any theme you like online. If, in the course of your online research, you find any simple shop theme you fancy, you can copy it for your site. There are simple tools you can use to spy on any website to find information regarding the outlook. And this includes the theme, plugins, widgets, and all other tricks they are using for their functionality. It is not rocket science, and you can use the link below to find the theme and plugins of any website.
https://whatwpthemeisthat.com/
Test Run
The good thing about buying themes online is that you get to test them before you pay. So this saves you the stress of returning the purchase if it doesn’t meet your needs like in the case of consumer goods. There are also many options available with a wide range of functionality at your disposal. You want to ensure you buy a theme from a trusted market place, and it best to save up for a licensed theme than settle for a cracked one.
Check Functionality
Before you settle on any ecommerce theme for your business, you want to check that it is both compatible with mobile and desktop devices. Remember that many of your potential customers shop from their laptop, mobile phone, or tablet, and if you want to convert them, your site has to work well with these devices. Have a few of your close friends and family do a review of your website, and if you are confident, ask for an expert critic to know the necessary changes to make, if any.
There are simple tools to check for stats such as your website load speed, and which devices your visitors are using. It is best always to keep tabs on crucial information regarding your store, but when it comes to converting all that traffic, your shop’s theme has a role to play. You can find more on this website about how to increase your conversion rate.
Have a Budget
One of the things you should also consider is how much you are willing to spend on one before you go shopping. They are available at different prices, and you can find some within the range of $40 – $60 while some sell for over $100. So you want to have an idea of how much you can shell out for a licensed theme before you go looking to buy one. The good thing is that you don’t have to make recurring payments for a theme, it is a one-time purchase, and that’s it.
Final Note
Many ecommerce themes are free to use and require no product key or license to activate them. But I find them to be quite lacking when it comes to some additional functionality like with most of the premium themes. You can choose a free one or decide to go premium, remember, the vital thing is that it is easy for your customers to do their shopping.