Whether you’re a new or established business, getting your name out there is vital for long-term success. Marketing is a pivotal strategy to implement in any company, and utilizing different methods can have the best effects on reaching new audiences. When deciding the type of marketing you should pursue for your organisation, you should look at the kind of person you want to talk to, and how much budget you have to invest in each area. There are several different avenues to take, depending on your business type and what works for some, may not work for others, so identifying how you could use both digital and traditional methods will help to target the right people.
Take a look at some of the most effective and affordable ways to market your business.
Printed merchandise
A great way to market your business is on custom printed products. This type of merchandise works in several ways and can be used to give away as freebies at exhibitions or special events. For example, if you own a gym, then having custom tumblers or sports drink holders will give your members something to take away and use outside of the gym. The use of reusable cups is on the rise too, so using this to your advantage offers you a chance to print your logo on travel mugs or promotional acrylic tumblers which will be seen on the daily commute.
Digital marketing
This style of marketing is prevalent in today’s market as everyone is connected in some way via technology. Whether this is on social media, on email or via search terms on Google, if you are not in front of this audience then you will be missing a huge opportunity. Alongside traditional marketing such as print advertising and merchandise, this should feature heavily in a marketing strategy. Utilising this market will open your business up to new and broader audiences, plus you can take advantage of affordable marketing via online adverts. Digital marketing encompasses a vast range of areas and some of the essential elements to work on include:
- Social media marketing
- Email marketing
- Pay-per-click advertising (PPC)
- Influencer marketing
- Content marketing
Showcasing authority in your niche
Word of mouth is a powerful tool, so offering your services at conferences and industry events is a great way to highlight your expertise in the industry. This could be in the form of talks or contributing authoritative articles to industry publications. You should also have authoritative content written and posted on your company LinkedIn, so that your business can be viewed as a trustworthy, authoritative brand. By making yourself known in these circles, you are able to connect and network with people that may be beneficial to your company for current or future development.
Marketing is a powerful tool for all businesses, and when used in the right way it can help to retain existing customers and attract new ones for the future. By exploring your options and testing different methods, you will gain insight into what works best for your company and where to spend your money wisely.