There are a lot of things to consider in organising a concert. There are also different types of concerts. You may organise one to earn money by inviting a huge band or solo performer to provide entertainment. You may also do it to raise funds. You can sell the tickets at a higher price and send the profits to charity. It is also possible that someone really wealthy can afford to organise this kind of event for a private function. Whatever the reason is, if you are tasked to organise it, you are up for a big challenge. Here are some tips to help you.
- Start with a good concept
You need to know exactly the kind of concept that will appeal to your target audience. Do they want something laidback or a music genre where they can totally have fun? Older audiences prefer subtler music where they just sit and listen while younger concertgoers prefer rock or pop concerts. They want to jam with the performers. The entire concert design will be affected by the concept that you have in mind.
- Consider audience size
If you are doing this for profit or for charity, you need to have as many people as possible. You need to have a projected number of attendees so you can also decide on the concert venue. If you are inviting a really popular performer and you think there will be a lot of people buying the tickets, a bigger concert venue would be great. On the other hand, if it is for a private event, the venue must be large enough to accommodate all invited guests.
- Look for potential sponsors
If you want to lessen the cost of organising a concert, you might want to look for sponsors. This requires exchange deals. Usually, these deals are easy for you to accept. These companies just want you to thank them on stage. They also want to put up posters and banners. Others might love to give out brochures and flyers. There are also companies that want to sell actual products in the concert venue. You can say yes to all these conditions provided that they sponsor the concert. It can be a percentage of the cost or they shoulder the cost of an entire expense like the sound system or artist talent fee. Just negotiate the terms well.
- Work on your marketing techniques
You really have to work hard so that more people will buy the tickets. The success of this endeavour lies in how many people will come to the concert. If you don’t pay attention to marketing, you will be surprised that you end up with more expenses than revenue. It has happened in several concerts in the past and you don’t want this to happen to you.
- Find the best stage lights
You can make the concert come to life with the help of amazing lighting supplied by Lighting Hire London. It is important to choose the right lighting hire company; one that can set up the lights and operate them during the concert. It will be a very boring concert if the place is not filled with sparkling lights.
Once you have all these things ready, the concert is all set! Good luck.