Did you know that three out of four people don’t look past the first page of Google searches?
If you’re a small business owner, then your ultimate goal should be climbing the ranks so your company appears at the top of all relevant Google searches. This can provide a steady stream of new customers who will buy your goods or services.
Securing your spot at the top of Google searches is much easier said than done. Keep reading this guide to learn about 5 common SEO mistakes companies make so you’ll know everything to avoid.
1. Using Too Many Keywords
When people first learn about the world of SEO, they get overzealous once it’s time to start using strong keywords. It’s true that every successful business needs to rely on keywords with lots of searches, but putting too many together can raise red flags for Google.
Research the latest trends or hire an expert who knows what they’re doing.
2. Neglecting Your Local Audience
Out of all the different types of marketing out there, you should pay the most attention to strategies that target your local audience. This is especially important for businesses that can’t ship nationwide.
For example, if your business is based in Los Angeles, then you should read more here to understand what you can do to put a spotlight on your company.
3. Ignoring Broken Pages And Links
One of the worst things that can happen to your business website is having broken pages or links. These things make your business look unprofessional, which is why Google won’t promote you.
It’s always wise to keep an eye on your entire site and update any old content that’s broken.
4. Having A Sparse Website
One of the biggest SEO content trends that shows no sign of going away anytime soon is running a business blog. Blogs are a brilliant way to upload more content that proves how valuable your website is to users.
Sparse websites also get flagged by Google because they’re deemed low value for users.
5. Not Paying Attention To Your Analytics
The only way you can develop an innovative marketing strategy is to keep an eye on your analytics. This will let you know if your efforts are paying off or if you need to take a different approach.
Without these markers, you’ll have to keep guessing and potentially waste money on ineffective marketing campaigns.
You Can’t Afford To Make These Common SEO Mistakes
Business ownership can be stressful since there are so many tasks that have to be managed to create harmony. Taking the time to learn about the top SEO mistakes can help you grow your business instead of sabotage it.
Since marketing is such a rich subject, there’s still plenty more to read up on to get a well-rounded education. The good news is that our website is devoted to breaking down the most important trends into fun and informative articles. Bookmark us before you head out so you don’t forget where to find us.