If you own a business, you probably know the importance of social media. There are a number of social media platforms to choose from, but is there one that should be your main platform? Sites like SimplyGram Reviews and others all agree it’s…
Instagram. That’s right, Instagram.
Why Instagram? Well, we’ve compiled five reasons why it should be your main social media platform for business.
1. Instagram Posts Rank Well in Google Searches
If you want your business to be popular online, you need your website to rank well on a Google search. When people are looking for a local business or product, the results they see will contain links to websites that have keywords closely related to what they’re seeking. If your site ranks high on those searches, more people will visit your site and become your customers. And Instagram posts are proven to rank well in Google search results.
2. Instagram is Mobile
More people are using their smartphones to access the Internet than ever before. The number of mobile phone users surpassed the number of desktop users in 2014, and it’s only continuing to rise. As more people get online via their smartphones, they expect businesses to be accessible on these devices. If your website can’t be viewed on a mobile device, then people will look elsewhere for what you’re offering. And if it can be viewed on a smartphone but is difficult to navigate, again, users will seek out your competition instead. Instagram is mobile friendly and very easy to use on a smartphone or tablet.
3. You Can Engage with Your Customers in Real Time
More customers than ever before expect businesses to be available and accessible at all times. They want their questions answered, and their complaints handled immediately…and they want the same thing from the brands they like on social media platforms like Instagram. So if you’re not there when your customers need you, they’ll find other companies that are willing to interact with them whenever necessary. And one of the best ways to engage with customers in real time is by responding to their Instagram posts.
4. It’s Image-Driven Content
You’ve probably heard it said before that people are more likely to share images than words. And on social media, this holds true as well. In fact, Instagram posts with at least one image have been proven to receive up to 21% more engagement from potential customers than those without an image. So including images in your Instagram posts, especially photos of your products and services, will help you attract more followers and keep them engaged with your page for a longer period of time…which means they’ll be there for the next time you post a message or photo about what you have to offer.
5. You Can Highlight Your Products and Services
On social media sites like Facebook, posts that include photos receive up to 120% more engagement. If you’re not using images in your posts, then you’re missing out on a great opportunity to highlight your business’s products and services…and get more people interested in what you have to offer. But when you use Instagram, it’s easy to direct users’ attention straight to your brand by including an image of one or more of what you are offering.