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Technology and the Internet: What is SEO and How does it Work?

By admin / October 28, 2019
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If your business is just getting started in the world of online marketing, then there’s a high chance that you have already come across something known as SEO. This is essentially the backbone of your business and it should always be a priority rather than an afterthought. If you aren’t quite sure how it works then you can find out everything you need to know, right here.

Person Using Laptop Computer during Daytime

What is SEO?

SEO stands for Search Engine Optimisation. It involves using strategies to lift your ranking so that you can gain more visibility and more customers too. You need to know that there are no fixed rules when it comes to SEO, but there are some practices that you can follow to try and make it easier for you to get the ranking that you are looking for.

Black Hat SEO Vs White Hat SEO

Black Hat SEO is a manipulation of tactics. They usually go against the best practices in terms of SEO and they include things like link farming, keyword stuffing and more. The focus of Black Hat SEO is more to trick search engines, rather than get the ranking honestly. White hat SEO on the other hand takes longer, but the benefits are much longer-lasting. You will be able to take advantage of genuine leads, more customers and less penalties. If you are looking for a great SEO company, then check out Ocere.

On-Page SEO

When you hire the service of an SEO company or even a consultant, the first thing that they will do is try and take care of your site. They’ll go through your keywords and they will also perform keyword research to find out which one fits your niche best. A reputable company will fix your site’s coding and they will also add keywords to your meta tags too. The goal of on-page SEO is to try and fix your site so that it is able to meet the requirements of search engines.

Off-Page SEO

When your site is good to go, work will then be done on your off-page SEO. This is quite possibly the most challenging part of the process and it will require a lot of continuous work if you want to ensure a lot of growth for your company. You will have to submit engaging content to blogs and build backlinks, not to mention that you will have to create a social media page for your business niche too. Posting updates is crucial if you are going to have a social media presence because having a page that is devoid will do your brand more harm than good.

The goal of off-page SEO is really just to increase your online authority. It’s also great for boosting your visibility in the industry overall. This will make it much easier for you to appear higher in the rankings and it will also help you to get way more sales overall. If you are having a hard time getting started with SEO then there are so many companies out there who can help.

 

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