accessiBe Is Launching A National Television Ad Campaign For Web Accessibility

By admin / September 27, 2021

accessiBe is a service that focuses on web accessibility. It was created to improve the accessibility and usability of any site, and its free plugin helps connect to the service for easier installation and configuration. AccessiBe will help over 20% of your visitors who have a disability access your site in an easier way. It’s trusted to protect tens of thousands of small businesses and industry leaders alike.

According to Michael Hingson, Chief Vision Officer of accessiBe, “We believe every business should be accessible, and we want to get the word out about how our service can help any website become more user-friendly. We’re excited to work with an industry veteran like Rob to create a commercial that will do just that.”

accessiBe will be running a national TV advertising campaign with Rob Dyrdek this month. They are looking to engage customers and help them see how their service can improve everyone’s experience on the web by making it more accessible for people with disabilities. The advertisement is set to air in UFC, On-Demand, and NFL Network.

How the ADA Affects Business Websites

The Americans with Disabilities Act (ADA) was created to protect the rights of individuals with disabilities. The act has three main categories that an individual can fall under. The most notable is “a physical or mental impairment that substantially limits one or more major life activities.” This category could apply to anyone who might have a temporary or permanent disability.

According to the Census Bureau, over 20% of Americans are disabled based on this definition. That’s why it’s so crucial for businesses to have websites that are accessible to people with disabilities. Websites can be filtered through different levels or implementations of accessibility, ranging from very basic all the way up to being fully ADA compliant.

According to the website W3C, “the Web is for everyone regardless of disability.” Accessibility on all devices is crucial for this reason, and that’s why it’s essential to have a service like accessiBe help you improve your site. In addition, it will help any business with an online presence be more inclusive to their visitors.

About accessiBe

accessiBe is an AI-powered service (SaaS) created to enhance the accessibility & usability of any website. Their goal is to help make the web less intimidating for people with disabilities and others experiencing difficulty while browsing the internet. Their free plugin makes it easy for anyone to get started on making their site accessible in just minutes. They are trusted by tens of thousands of small businesses and industry leaders alike.

Final Thoughts on ADA Compliance for Websites

Having a website that is accessible to people with disabilities is crucial in today’s society. Sites that are not ADA compliant will lose out on over 20% of their web traffic if they don’t make changes. Luckily, there are services like accessiBe that can help anyone improve the accessibility and usability of their site so more visitors can enjoy it. In addition, running a national commercial raises awareness in the industry and helping businesses learn about how their service can help them.


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