If your online shop feels a bit out-of-fashion these days, you’ll find these four digital marketing trends helpful to implement!
Keeping up with online trends can sometimes feel like the fashion world: summer isn’t over yet, but fashion stores are already presenting their fall collection and the summer sales will be closing soon. The digital world behaves similarly. If you haven’t updated your website for a few weeks, your competitors might have already put themselves ahead of you.
Therefore, it is important that you don’t miss major digital marketing trends. But don’t worry, we’ve got you covered. Here are four trends that will get you back in the game!
1. Optimize Your Website for Mobile Devices
If you look into the statistics of your website, you will see that the usage of mobile devices is on the rise. People use their smartphones to browse the web, post photos on social media and apparently to purchase goods online. According to the eCommerce mobile stats, 79% of smartphone users used their mobile device in the last 6 months to order something online. That means it’s about time to get your website optimized for mobile usage.
2. Integrate Online and Offline Channels
This only applies if you have a local store and don’t sell online exclusively. As people don’t like to pay for shipping, you could offer them the possibility to order and pay for their goods online, but pick them up in your store. According to this survey, 37.6% of the businesses who offer buy-online-pick-up-in-store do it, because it attracts customers who would purchase additional goods in the store.
3. Implement Smart Software
Some people think that managing a small business is a lot easier than being the CEO of a big company. But sometimes that’s not true. It can be quite hard to keep track of all the orders that come in through your website and the inventory in your warehouse at the same time. Therefore, you could keep track of your small business inventory and automate your operations by implementing smart manufacturing software. That means you’ll have more time for other important tasks!
4. Artificial Intelligence
Just within the next two years, 85% of the communication between an enterprise and a customer will be handled by artificial intelligence (AI). Implementing AI to your business means that customer communication will improve immediately and can help to cut down costs for you. With the help of chatbots, you can reduce shopping cart abandonment and make sure all customer requests will be answered immediately. Furthermore, AI can help you improve your sales strategy as they analyze a huge amount of data that they collect from your customers.
There might be trends that you want to skip because it seems like their not here to stay. But some of the trends that we’ve just introduced to you, like the use of AI for instance, are predicted to play a big part in the future of online retailing. And one thing is for sure: you have to get ready for the next season before it arrives and you’ll have to worry about the next one already. If you don’t know what that means in the digital world: it’s time for an update for your online store.
To read more on topics like this, check out the technology category.