As digital marketing is constantly evolving, in order to keep up to date with the latest tools and platforms to successfully market and grow your business, simply continue reading.
Digital marketing tips and tools to help grow your business:
1. Use a social media management tool
As it’s crucial to be able to effectively harness the power of popular social media platforms such as Facebook, Instagram and Twitter, it’s well worth downloading a social media management tool, that will allow you to oversee the performance of all of your business’ social media accounts on a single screen.
Your average social media management tool will provide you with instant in-depth analytics, scheduling and reporting tools. So if you’re focused on increasing your business’ reach through social media, it’s a great idea to research multiple social media management tools and checking out a digital marketing agency for professional advice and further tips.
2. Use automated, highly personalized direct messages to message members of your target audience
Instead of manually contacting members or your target audience, to provide them with special personalized offers, you can also use a tool which allows you to automate direct messages to a large list of users.
You can choose to hand pick the individuals who you’d like to message or you can use your program to select individuals who fit your criteria, such as individuals in a specified age range who live in certain countries, states or cities.
The key to create automated messages which have a high rate of success, is to use a personalization tool which is able to convince invidiously that their message was sent to them personally and not as a mass email.
3. Use a click tracking tool to see how successful your marketing emails are
In order to discover how successful the emails which you send your marketing list are, it’s well worth using a click tracking tool in order to gain insight into how many individuals read and engage with your emails. You can even send automated emails to the individuals who were interested in your initial marketing email and may be likely to purchase a product or service from your business.
4. Segment your email lists in order to target the right individuals for each marketing email
Instead of sending every single marketing email you wrote, to every email address on your subscription list, it’s a great idea to segment your email lists based on specific interests. So that you’ll be able to send emails that are targeted to your customers interests and can avoid spamming your customers with emails about products or services which they may not have a strong interest in.
5. Use your business’ website and blog to link to authority sites
While you may be wondering why you’d want to market another website, your website or blog will actually rank higher in search engine results, if your business ensures to regular link to authority sites. As a bonus, some of the websites which you link to on your blog or website, may return the favor and may place a link to your blog or website on their own website or blog.
If you are looking to increase your business’ influence, it’s well worth implementing all five of the marketing tips listed above!
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