Personal branding can effectively differentiate you from your competitors and help you build authority and trust with your audience. This is why it’s extremely important to create the right first impression with your target audience. After all, you don’t get a second chance to make one.
When a user searches for your profile or your business online, the results that pop up on their screen will build that crucial first impression on you. So whatever information about you is out there – it must be a good one, and it has to be impressive and even shareable.
4 golden rules for building your personal brand
While you can build your personal brand anywhere online, making sure you are highly visible on Facebook is one of the most effective ways to build authority and trust among your audience. Facebook currently has more than one billion users worldwide, which is why it’s immensely necessary to get your personal brand across this huge social platform.
But how do you build your personal brand online, especially on popular social media platforms such as Facebook? Well, this is exactly what we’re about to discuss in this article. So, without further ado, let’s dive in!
- Set up a fully updated and verified social media account
First, make sure all the information on your Facebook profile is accurate and verified. You want to give people the impression that you are legit and serious about what you do. You also need to supply the links to your website (or blog), as well as your contact information, so prospects can easily reach you when they want to make an inquiry. Your profile picture can be your logo (if it’s a business profile) or a professional-looking photo of you (if it’s for a personal account).
- Do it on the weekends
A recent study revealed that digital marketers get better results when they update their Facebook pages during weekends. According to research, Sunday would be the best day to post an update, with an average of 401.75 interactions. Updates made on Saturdays get an average of 365.3 interactions.
Naturally, people have more time on Facebook on weekends. Besides that, updating your status between 9:00 PM and 11:00 PM will have the most engagement, according to studies. Mondays and Tuesdays are the slowest days of the week when it comes to content marketing, so overall you’ll get more engagement the later it gets in the week.
- Create useful, relevant content.
You can’t possibly run a one-person show by being a website administrator and content creator at the same time. This means you’ll probably need the help of a curator to create helpful content. You can get help from platforms and tools like Content Gems, Pocket, and Feedly, as well as Twitter lists. These are excellent sources for breaking news that’s worthy of sharing on your Facebook profile. Moreover, you can create high-quality content that is unique and relevant to your business and niche to boost engagement.
- Use headlines that draw attention.
News-worthy posts need to have attention-grabbing headlines. Even if you’ve created great content with an interesting title, an excellent caption must go with it to significantly increase engagement. This means that the headline should appeal to your target audience and grab their attention as quickly as possible. For example, you can add a detailed and enticing caption if you plan to run a Facebook likes ad campaign to make sure that your audience understands your post and will make them want to take the desired action.
Don’t skip the small stuff. It’s the little details that people take notice of you. These include the captions you use, the images you post, the links you share, and the overall tone of your updates.
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