Because many brick and mortar businesses have been suffering recently, it’s now more important than ever to find creative and productive ways to get more people into your store and working with your business.
While many areas still have restrictions on businesses, there are things you can start doing now to get the word out about your business and begin encouraging customers and clients to come to your store as soon as it’s possible. To show you some ways in which this can be done, here are three ways to bring new customers into your local business.
Make Your Business Easy To Find
In order for people to come to your local store, people have to, first, know that you exist and, second, know how to find you.
One simple way to accomplish both of these objectives, according to Minda Zetlin, a contributor to Inc.com, is to get your business listed on online maps and directories. Since the vast majority of these services are free, there’s no reason why you shouldn’t put your business on online maps that make it possible for customers to find you when searching for you or other businesses in your area. So if you’re not already able to be found using online map apps, take the steps today that will allow you to do this and make it easier for people to find your business, both online and in person.
Create Enticing Signage
For times when people are in your area but aren’t necessarily looking for your business or planning on going into any business, one way you can encourage them to change their mind and come into your store is by having enticing signage.
Rieva Leonsky, a contributor to Small Business Trends, shares that by having bright, bold, welcoming signage promoting your business, you may be able to catch someone’s eye and persuade them to visit your store. When creating these signs, think about putting up signs that will catch the wind, stand out from other signs, or create an emotional response within viewers.
Partner With Neighboring Businesses
In times such as these, small businesses need to band together.
One strategy many businesses employ in order to help themselves and other small businesses is to partner up with each other. By allowing another small business to advertise in your store while you advertise in theirs, Julie Bawden-Davis, a contributor to American Express, shares that you’ll be able to see a mutual benefit and synergy as you reach people who are already committed to shopping locally.
If your small, local business has recently taken a big hit, consider using the tips mentioned above to help you find ways to get over this hump and start bringing more people into your store.