There’s no doubt about the fact that hiring an SEO company to do your bidding is an important part of business growth. But what is more important is choosing an SEO company. Search engine optimization has been quite the hot topic in recent years and the demand for this marketing strategy has increased dramatically.
Marketing strategists around the world saw this increased demand and answered to it. Now, there are literally hundreds of SEO companies to choose from. This is great and all, but the problem is that not all of these companies will do the best job possible and deliver on their promises. How do you know which SEO agencies you can trust and which ones fall short?
Ask Lots of Questions
Before investing in any marketing service, you should always ask questions. This can be done over the phone or via email, but the best method is to set up a consultation and actually chat with the SEO professionals in person. Feel free to prepare ahead of time and write down all of your questions and concerns to refer back to during the meeting.
Here are just a few commonly asked SEO-related questions to know if the company is one you can trust to get the job done:
- How long has the SEO company been in business?
- What success rates have you had in the past?
- What types of clients have you worked for?
- How long before positive results to start showing?
- Is keyword research done through a software?
- Is the SEO strategy able to be catered towards the company’s specific needs?
Getting the answers to these questions and more will let you know exactly how much experience the agency has and how successful it has been. You’ll also be able to tell whether or not these people will be easy to work with, which is more important than a lot of people realize.
Get opinions from past customers
The beauty of the internet is that you can find information about anything, literally anything. This means if you’re in the market for an SEO service to help you out, you have resources available to help you make your decision. It is up to you to do this research, and the best way you can do it is to read about the company from reviews.
Just as customers leave their honest opinion about Amazon products, they do the same for major services like search engine optimization. You can get the full insider scoop when you check out reviews on Glassdoor, Google, or Yelp. Don’t hesitate to ask the company specifics about the customers they’ve worked with in the past and success rates. An honest company will even provide you with client testimonials and case studies, showing that you can truly trust them to get the job done.
Do your research
You’re allowed to have your own ideas for an SEO strategy. In fact, this is a good idea since who knows your business better than you do. Present this information to the SEO specialists; a team that you can trust will actually listen to what you have to say.