There are over 3.5 billion searches made every day on Google. Each and every one of those searches is looking for something specific. Perhaps it is a brand. Perhaps it is the answer to a question. Perhaps it is for news. What remains the same is that the bulk majority of all search engine searches are done on Google. What this means for businesses and anyone who wants to improve their site’s performance is that you need to invest time, money, and effort into SEO, and these are the steps you will need to take:
Audit Your Website
The first step to any SEO campaign is to audit your website. Old pages, broken links, and even things like site speed and security play a critical role in how well your site performs in both the eyes of search engine algorithms and users alike. By cleaning up your site, you improve everything, from the structure to the coding, to even the content and how it is formatted.
Create Great Content
When asked, Google SEO representatives will state that quality content is the most important factor when it comes to ranking well. The reason for this is that great content is shared, engaged with, and referred to by other publishers. By formatting it so that it is easy to read, has links to other authority sites, and interlinks to your own content, you can make your content do more for you in the eyes search algorithms.
Clean Up Your Back Link Profile
Once you are done with your on-site profile, it is time to look at your off-site profile. Even new sites can be plagued by old black-hat SEO tactics if you have adopted a previously used domain name. To clean up your backlink profile, you will first need to find where your backlinks are, and then determine the quality of the site they are located on. Just because a site is small and doesn’t get a lot of traffic doesn’t mean it’s a bad link. In fact, a good backlink profile contains a variety of link types. Where you don’t want your link is in black hat SEO or spam. If it is, contact the webmaster or renounce the link on Google.
Invest in a Link Building Campaign
Once everything else is done, you will then be ready to really boost your site’s search engine ranking. Link building, alongside great content, is a critical component to your site’s ranking, but that doesn’t mean it is easy. Today it is the quality of backlinks rather than the quantity that matters. To ensure your company benefits from a solely white-hat link building campaign, look into the services from Click Intelligence. Their manual blogger outreach program means you can benefit with minimal risk.
There are so many ways to optimize your site to better your search engine ranking. By committing to a full SEO campaign, you can not only make your site more attractive to the search engine algorithms, but you can also make it more attractive to uses. Never underestimate it. Just like marketing SEO should be a consistent effort.