For Publishers
Press+ gives publishers the tools, data, and support needed to adopt an e-commerce model that drives revenue.
Think of Press+ as your own high-powered strategy and development team, equipped with the knowledge, expertise, and tools to help your publication thrive online.
We work with you every step of the way to ensure your custom solution succeeds.
Why Press+?
Journalism has always depended on modest payments by consumers, and the industry must re-adopt this model as it becomes clear that online advertising revenue alone does not sustain robust, independent journalism at newspapers, magazines, or online publications. Everyone, from readers to reporters, is facing the consequences as news organizations of all kinds are forced to cut back.
But with the help of our flexible, sophisticated e-commerce technology, our affiliate publishers now can sell access to their online content – without sacrificing valuable traffic and advertising revenue.
Press+ powers targeted e-commerce strategies – such as metering, segmented content, and topic-based packages – that will convert your most engaged readers into paid subscribers without turning away casual visitors. Learn more about the Press+ platform.
Simplicity for Readers
Press+ gives readers a simple, one-click tool to purchase access to paid content from their favorite publications. Once readers have registered for a universal Press+ username and password, they may use the same login credentials to purchase content across all Press+ affiliate websites.
Our Services
Press+ offers four key services to help publishers successfully transition to paid models on their websites:
- The Press Plus Reader Revenue PlatformTM: Our software integrates seamlessly with your website and content management system, enabling you to adopt your own targeted paid-content model without the headache of an expensive, lengthy technical build. And because users' accounts are universal to all Press+ affiliate websites, your customers can create one username and password to purchase access from any Press+ site with a single click.
- Topical Content Packages: Press+ affiliate publishers have the option to offer bundled subscriptions to content on a common topic across multiple Press+ affiliates' websites.
- Data and Analytics: Press+ provides detailed reports from the front lines to help you see instantly which strategies and tactics are achieving the best results in building paid circulation while maintaining the traffic necessary to support advertising revenue.
- Restoring the Balance of Power: Press+ is committed to negotiating wholesale licensing and royalty fees with intermediaries such as e-reader providers, search engines, and other companies that base much of their business models on referring readers to original content on publishers' websites.
Contact us for a free Press+ consultation and demo.
We help you develop reader packages and/or flexible subscription plans that meet your unique needs.
Our flexible platform makes it simple for your readers to access content – and for you to find and fully develop new revenue streams.
We provide in-depth reports to help you improve your results over time.
Contact us to request a free consultation.
A Service of RR Donnelley
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