Most entrepreneurs will look at the price before setting up a campaign or hiring a SEO company. However, you should not overemphasize on the price if you are look for quality. In fact, poor marketing campaigns can prove to be costly as they do not provide the results that you need. With that said, apply the following tips on how to drive traffic with a low budget:
Enhance your email marketing strategy
A personalized marketing campaign works well if you know how to execute it. You can start by collecting the contacts of your customers or leads in order to create a viable contact list. From there, you will need to send out emails with your brand message to those leads. This will help to build your brand and also boost your sales. To avoid spending much of your time sending out emails to clients, you can automatically schedule those emails to be sent to your contact list.
Invest in the word of mouth
It is probably one of the most ancient marketing techniques. However, it works well even when you are employing online marketing for your brand. It is similar to referrals. For example, you can ask your customers to refer your business to other prospects who may need your services or products. In the process, you will be able to build a large network that offers you many leads which can be easily converted. Working with a reliable SEO company like Shout agency will be a good thing moving forward. You will be able to get your site to the first page of Google which will drive a lot of traffic on your way.
Engage your followers more on social media
Social media engagement can be achieved in so many ways. One of them is going live on Facebook. Here, your followers get to know the person behind your account which will help build your personal brand on social media. It is how you get to win their trust within a short period. If your followers can take the time to engage with your on social media on a live platform, then they are likely to buy from you. You can take their questions and provide a quick feedback in an effort to build your brand. Others include replying to their comments, sharing interactive content and the like.
Create short videos for your followers on social media
Videos can substitute for articles and blogs. There is a group of people who would rather watch a video than read a long article or blog. It makes things interesting. If they like the video, then they can be enticed to read the article. A good SEO company Melbourne, will know when and how to share those videos so that they bring the most engagement with your followers. It is all about igniting the urge in your readers to take the time and read what you have in your content.
On social media, there is so much to do for the followers. As such, you have to be interesting and actively using your account in order to drive traffic to your social media profile. Upload short videos which are straight to the point. Long videos can be boring and thus not recommended.