Reader Revenue Platform
With 16 Dials, Press+ Offers Infinitely Flexible Payment Options
What can you charge for?
- Metered access:
Allow users to view a certain number of free articles per time period before charging. Number can be changed at any time. - Selected content:
Designate certain articles or types of content as free and others as paid. - Timely content:
Charge users for content based on how long it has been posted/ e.g., paid access for the first six hours after content posts and free access afterward. - Teaser content:
Decide how much of each article users can view before being asked to pay. - Enhanced site functions:
Charge for more frequent updates, e-mail alerts, comment board access, sharing content, and other features. - Out-of-market access:
Charge differently based on whether the user is in or out of your market. - Mobile/tablet access:
Enable users to add mobile, tablet, and e-reader access as they subscribe to your website. Offer discount incentives for multiple subscriptions. - Membership:
Ask readers to subscribe to support your journalism and join your web community.
How can you charge for it?
- Micropayments:
One-time, per-article payments. - Day or week passes:
One-time payments for unlimited access over one day or one week. - Monthly or annual subscriptions:
Traditional subscriptions that renew automatically, keeping retention rates high. - Topical Packages:
Single-rate subscriptions for content on a given topic from multiple publications. Publishers split revenue based on users' proportional usage. - Print/Online Bundles:
Single-price subscriptions for both print and online access; discounts on online access for current print subscribers. - Conversion and upsells:
Enable users to put money they've already spent on micropayments or day passes toward a longer-term subscription. - Ancillary products:
Earn extra revenue by enabling users to purchase products related to content, such as a book mentioned in a book review. - Donations:
Collect one-time or recurring payments in support of public-interest journalism.
Press+, 25 W. 52nd Street, 15th Floor, New York, NY 10019
A Service of RR Donnelley
Copyright © 2012 Journalism Online, LLC. All Rights Reserved.
A Service of RR Donnelley
Copyright © 2012 Journalism Online, LLC. All Rights Reserved.